Real, live humans
do real, live work.

I’m

I used to be afraid of the word “no.” Now it’s afraid of me.

In a marketing world full of tradeoffs, I’ve learned what’s scalable, what’s skippable, and what’s unignorable, especially in the B2B enterprise space.

My advertising strategy background and tactical marketing expertise makes me the perfect guerilla addition to your team.

The “tang” in Tang MKTG is short for tangible, even though it’s pronounced like the drink from the 80’s.

Which means tangible marketing is, literally, the name of the game.

The goal is (1) messaging so empathetic it resonates, (2) strategy so contextual it skyrockets, and (3) execution so clear it sticks.

Because there’s only life in marketing when someone puts it there.

Content Marketing Manager
LeaderFactor 

  • Leads in the creation and execution of all content marketing strategy at LeaderFactor, driving and supporting outreach campaigns, ad campaigns, content writing, CRM management, landing page optimization, sales asset creation, deck building, social media management, and reporting

  • Creates and maintains the tone and voice guidelines for the brand to ensures unity across product, sales, and customer success functions

  • Developed, planned and led weekly webinars with 100 CHROs and Heads of L&D (both active and potential clients) as part of a global campaign

  • Supports the VP of Sales in creating custom pitch assets for enterprise offers and deals, infusing strategy, research insights, design, case studies, and copywriting into the experience

Content Writer
LeaderFactor 

  • Curated a weekly newsletter with a subscriber count of 70,000 and an average open rate of 22% to maintain mid-funnel engagement and educate our market

  • Built and maintained a process to use AI to generate templates for and write over 100 SEO blog posts, improving search rating by 20 points in four months

  • Wrote, oversaw, and managed the creation and distribution of 3 different ebooks, varying between 30 and 50 pages in length, to use in core marketing and brand building objectives

Strategist
BYU AdLab 

  • Assisted a university professor in qualitative research on AI in Advertising, including in-depth interviews with advertising professionals in 8 different agencies, cleaning and organizing transcripts, and writing sections of the research paper

  • Constructed creative briefs for AdLab creative students to use for their portfolio work, including spec work with Banza, New Balance, Tonal, Jell-O, and Audi

  • Planned and oversaw the AdLab’s Pitch Tank event, a creative briefing and executions event with over 50 participants and even more attendees

Slovak Interpreter
The Church of Jesus Christ

  • Interprets for a semi-annual, global faith conference with millions of viewers worldwide

  • Ensures that the integrity of the speaker's words and story is preserved across the new language channel

  • Coordinates with other interpreters and oversees their grammar, diction, clarity, and accuracy during the translation and interpretation sessions

Media Director
Czech/Slovak LDS Mission

  • Oversaw groups of 20 missionaries and coordinated their social media efforts efforts in the entirety of Slovakia (including training sessions, reporting, and brand building

  • Managed the Facebook and Instagram accounts of 10 different congregations, including running Meta ads, optimizing profiles, and brand building all in the Czech and Slovak languages

  • Conducted research on media habits and psychographics of Czechs and Slovaks to optimize reach and impact throughout campaigns