The shortest version.
You need marketing help. Let’s lean into the realities of your market and develop (1) lifelike narratives, (2) tangible strategies, and (3) concrete executions that line up with your business goals.
What that’ll look like depends largely on who you are, where you’re at, and where you want to be.
The shorter version.
You need marketing help. As a reality-based marketer with an advertising strategy background, I love every part of an end-to-end funnel:
Creating lifelike narratives (through consistent brand personality and voice, product positioning, thought leadership content, market research, etc)
Designing tangible strategies (through funnel mapping, targeting, channel mapping, content strategy, sales alignment, ad campaigns, etc)
Concrete implementation & execution (through lead generation, landing page optimization, CRM maintenance, copy and content writing, social media management, etc)
What do most people get wrong? The context. Especially on lean teams they jump straight to execution mode without considering what makes sense for their client, landscape, and goals.
But we’re not going to let that happen.
The short version.
You need marketing help.
Hi, I’m Jillian. I’m stoked to meet you.
Part of me wonders why you jumped to this tl;dr page and yet find yourself reading its longest section. But I don’t have time to wonder, since I’m supposed to be keeping this short. Ish.
Getting marketing right requires the right mix of empathy and reality (though these two aren’t opposites), of strategy and tangibility (and neither are these), of planning and results (nope, neither are these).
Your funnel, end-to-end, should be an amalgamation of everything you’ve put into your business thus far. It should represent your goals well, your products even better, and your customers the best.
The questions: How can marketing make your product tangible for someone who isn’t holding it yet? Can we make the thought of not purchasing painful? Can we empathize with your customers’ problems before they can articulate them?
So yes, I offer full-stack marketing services. And yes, we can jump right into full-speed execution. But let’s not neglect the narrative/strategy side of things in the process.
Because surely there is life in marketing, but only if you put it there.
… off more than they can chew.