Read this.
Things are rarely as good as they could be: Rarely complete, rarely without fault, rarely ideal, and rarely permanent.
We don’t like reminding people of those facts, do we? We want to ignore reality and pretend like things are as good as they ever will be.
The result? Glossy marketing campaigns with no room for emotion, revolution, or reality.
Why feign perfection when the ideal marketing world is the imperfect one?
That’s where the problems are, and that’s where your solutions make a difference.
When you can distill complex competitive landscapes down to singular pain points, people listen.
They gravitate toward the grit and grime that you slogged through to get to your end result.
They relate because you’ve captured their context with empathy, and they’ll move forward with you once it’s clear that you’ve been where they’ve been.
If you’re doing it right, you have been where they’ve been. That’s where empathy comes in.
But it all starts with getting a grip on reality.
Good narrative is the difference between having a product and offering a solution.
Businesses that Need Narrative…
Could be mistaken for anyone else in their market.
Have something to sell but nothing to say.
Rely heavily on a founder for their personality and online presence.
Find their branding to be completely lackluster, but don’t know why.
Create inconsistent content, or are scared to make content at all.
Narrative Services
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Let’s find out who’s competing in your space and where we can puncture the market.
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Differentiation can lower your CAC. Let’s figure out what makes your product compelling and who needs it most. Then all that’s left to do is make introductions.
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What your brand sounds like is largely determined by who you’re talking to. Do you need to refine a writing style guide or to build a brand personality from scratch?
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How quickly can I become a subject matter expert in your market? Let’s take your USP, hot takes, and shower thoughts and turn them into content that converts.